In a strategic move, the Congress party in Rajasthan has decided to adopt
the Bharatiya Janata Party’s (BJP) slogan ‘Sarkar nahin, riwaz badlenge’
(We will change the government, not the tradition) to connect with the
masses. The slogan, originally used by the BJP in Himachal Pradesh,
resonated with the people during the state assembly elections. By borrowing
this catchphrase, the Congress aims to tap into the sentiment of change and
reform while highlighting its commitment to preserving traditions. This
move is seen as an attempt by the Congress to counter the BJP’s messaging
and gain popularity among the electorate in Rajasthan.
the Bharatiya Janata Party’s (BJP) slogan ‘Sarkar nahin, riwaz badlenge’
(We will change the government, not the tradition) to connect with the
masses. The slogan, originally used by the BJP in Himachal Pradesh,
resonated with the people during the state assembly elections. By borrowing
this catchphrase, the Congress aims to tap into the sentiment of change and
reform while highlighting its commitment to preserving traditions. This
move is seen as an attempt by the Congress to counter the BJP’s messaging
and gain popularity among the electorate in Rajasthan.