With an aim to encourage higher voter participation in the upcoming 2024
elections, the Election Commission of India (ECI) has roped in cricket
legend Sachin Tendulkar as an ‘icon’ for their voter awareness campaign.
Leveraging Tendulkar’s widespread appeal and influence, the campaign seeks
to resonate with citizens, particularly the youth, urging them to exercise
their right to vote. Tendulkar’s endorsement of the electoral process is
expected to transcend political lines and inspire increased voter turnout.
As India gears up for another round of democratic expression, Tendulkar’s
involvement adds a unique dimension to the electoral discourse.
elections, the Election Commission of India (ECI) has roped in cricket
legend Sachin Tendulkar as an ‘icon’ for their voter awareness campaign.
Leveraging Tendulkar’s widespread appeal and influence, the campaign seeks
to resonate with citizens, particularly the youth, urging them to exercise
their right to vote. Tendulkar’s endorsement of the electoral process is
expected to transcend political lines and inspire increased voter turnout.
As India gears up for another round of democratic expression, Tendulkar’s
involvement adds a unique dimension to the electoral discourse.
