According to a U.S. complaint filed by a group advocating for female truck
drivers on Thursday, Meta Platforms Inc. improperly targeted hundreds of
employment advertising from trucking businesses and other marketers to
mostly one gender or age category, using data from the company’s own users.
Meta said in June that it would implement a “variance reduction mechanism”
into its algorithms to better target housing and employment adverts to a
more demographically representative user base.
The latest claims highlight the problems that would be addressed by Meta’s
proposed approach. On Thursday, Meta stated that it was reviewing the
complaint and had no further comment on the matter or the current status of
the proposed revisions.
drivers on Thursday, Meta Platforms Inc. improperly targeted hundreds of
employment advertising from trucking businesses and other marketers to
mostly one gender or age category, using data from the company’s own users.
Meta said in June that it would implement a “variance reduction mechanism”
into its algorithms to better target housing and employment adverts to a
more demographically representative user base.
The latest claims highlight the problems that would be addressed by Meta’s
proposed approach. On Thursday, Meta stated that it was reviewing the
complaint and had no further comment on the matter or the current status of
the proposed revisions.
