A new study shows that changing two words on a cookie’s label can drastically alter the treat’s flavor.

The sense of taste in humans is quite malleable. Scientists have discovered
that the identical chocolate chip cookie can shift from deliciously sweet
and moist to disagreeably bitter and stale with just a few words.
The information provided by the label is crucial.
In a taste test with 58 adults from Ohio State University, the “New and
Improved” cookies fared better than the “Consumer Complaint” cookies.